Arable land in China is undergoing significant changes, with massive losses of arable land due to rapid urbanization and the reclamation of arable land from other lands to compensate for these losses. Many studies have analyzed arable land loss, but less attention has been paid to land reclamation, and the utilization of reclaimed land remains unclear. The goal of our study was to characterize the patterns and efficiency of the utilization of reclaimed land and to identify the factors influencing the land utilization process in Wenzhou using remote sensing, geographic information systems and logistic regression. Our results showed that only 37% of the total reclaimed land area was under cultivation, and other lands were still bare or had been covered by trees and grasses. The likelihood that reclaimed land was used for cultivation was highly correlated with the land use type of its neighboring or adjacent parcels. Reclaimed land utilization was also limited at high elevations in lands with poor soil fertility and in lands at a great distance from rural residential areas. In addition, parcels located in the ecological protection zone were less likely to be cultivated. Therefore, we suggest that the important determinants should be considered when identifying the most suitable land reclamation areas.